Social Media Marketing for Home Renovation Companies
Social media has revolutionized the way renovation companies connect with potential clients. In 2021, 45% of people who were planning a renovation project used social media platforms like Instagram and Pinterest for inspiration. This single sentence shows the importance of using social media for construction companies seeking new, loyal customers. In the following paragraphs, we discuss tips on how construction companies should use social media to showcase their renovation projects and engage their clients.
5 Tips on Using Social Media for Renovation Projects
Social media is a powerful tool for displaying renovation projects and engaging the clients. From displaying stunning before-and-after transformations to sharing behind-the-scenes insights, these platforms allow you to build trust and engage with your audience in real-time. Here’s a guide on how to use social media platforms successfully.
- Find the right platform for your business.
Most social media platforms share similar features, but you’d better focus on one or two of them for maximum effects. The best social media applications (or websites) for construction companies are Instagram, Facebook, YouTube, Pinterest, and LinkedIn. You should choose the right platform based on:
- The level of interaction you want to have with your clients;
- Format of media (image, short video, long video, etc.) you prefer to share;
- Type of media you intend to share (tutorial, behind-the-scene, walkthroughs, before-and-after, or final project);
- Your intention to share photos or videos, like selling ideas, attracting new customers, or inspiring people.
2. Create a content strategy.
Construction companies can create various types of media to show their work and engage with their customers. Here are the most popular content strategies in the construction industry:
- Before-and-after content: sharing images or videos of properties before and after the renovation is highly engaging.
- Progress updates: giving regular updates on a property’s renovation — or construction — keeps your audience involved with your social media, especially if it is a challenging project.
- Behind the scenes: people are usually curious about what happens behind the scenes of a construction project. Share your decision-making process, challenges, failures, and successes on your social media to gain potential customers’ trust.
- Testimonial videos: Share reviews and testimonials from satisfied clients to ensure the hesitant visitors about your credibility.
- Education content: if you want to look professional in your field, share tips, tricks, and how-to guides about renovating houses or offices.
- Live videos: Use platforms like Instagram Live or Facebook Live to interact directly with your audience, answer their questions, and discuss renovation trends.
3. Make your visual content engaging.
Before creating your social media account, prepare a good camera because high-quality images and videos of your products attract new subscribers or followers. Also, make sure that your business has a clear, stable visual identity. Using consistent colors, fonts, and logos in all your posts makes your brand credible.
4. Use different techniques to encourage engagement.
- Use polls, quizzes, and questions in your posts regularly. This will encourage the visitors to engage with your brand. For example, ask your audience to vote on the design or materials of a house you recently renovated.
- Always reply to comments and messages. It shows you value your audience’s opinion, even the negative ones.
- Create human-specific content and encourage clients to share their own photos and experiences with their renovated spaces.
- Run contests where followers can win a consultation or discount on your services. Rewarding has always been a tool to increase engagement.
5. Have a keen eye on trends.
There are countless trendy ideas about interior designs and renovations on Pinterest, TikTok, and Instagram. Make sure that you keep up with them so you don’t fall behind in the market. Moreover, it is important to regularly update your knowledge about social media algorithms and best practices.
Role of Social Media in Engaging with Customers
Social media is a great tool for interacting with customers. It can help your construction business in various ways, including:
- It facilitates two-way communication. You can respond to comments, messages, and feedback through social media platforms.
- It saves our money. Social media advertising is 60% more cost-effective compared to traditional advertising channels. This makes it an affordable option for renovation companies to reach potential clients.
- It improves the quality of your customer service. Platforms like Facebook Messenger or Twitter are often used for customer service.
- It helps you find the customers’ needs and concerns and create content accordingly.
- It allows you to tell a story about a project or your brand as a whole. Stories build an emotional connection, especially the realistic ones (like a day in the life of your team).
- It enables you to create groups and forums where people can share their ideas and comments about a specific project. Moreover, former clients can share their experiences, photos, or videos related to your products or services. This will increase your conversion rate.
- It allows you to share tutorial tips about your services, like how to maintain a newly renovated house.
- It helps you gather feedback from customers through polls and online surveys. You can then make improvements in your services based on their suggestions.
- It helps create loyalty programs where loyal followers get exclusive discounts or early access to new products or services.
Conclusion
Social media platforms have changed the way businesses communicate with their customers, whether it’s a boutique, retailer, or construction company. However, managing a business account on social media platforms, such as Facebook and Instagram, is different from managing private ones. Therefore, every business needs an expert social media marketer to help it gain more followers, create engaging posts, interact with the audience, and gather reports about the effectiveness of social media marketing.
